of them, first, it does not take account of individual differences which can act as a natural variance. Second, according to the self-serving bias, people tend to attribute their success to their own internal factors while failure to external factors. Plus, some factors like payment cannot be clearly classified into one dimension as they can influence both satisfaction and dissatisfaction at the
of menu?
• Place : What is the best way to improve its in/ex-terior?
• Promotion : What would be appropriate promotion?
Next, to offer relevant, accurate, and unbiased information that the manager of The Ham can use to solve marketing management problems, we identified corresponding research objectives.
• Product : Obtain students’ preference and satisfaction with other
customer satisfaction and loyalty
• Special membership card for extracurricular groups – accumulate twice the points (Under the condition that there are more than 4 people)
③ Promotion:
• Give away flyers with discount coupon
• Print logo and details of monthly event on document files and distribute it.
• Connection with school magazine to put ads on it and
etc.), management, marketing, and human resources.
Usage rate is an important variable for the hospitality industry. Just as a factory owner would wish to have his or her productive asset in use as much as possible (as opposed to having to pay fixed costs while the factory isn't producing), so do restaurants, hotels, and theme parks seek to maximize the number ofcustomers they "process".
3. Wedding Marketing
Many Clients of Sunwoo would have very busy life to prepare for their wedding ceremonies and home furnishings after promising marriage. If Sunwoo establishes with alliances like wedding shooting sector, beauty care sector, home appliances sector, and it would let Sunwoo make a really profitable outcome.
1. As increasing cases of leaking Customers' personal inf
of tolerance limit. And if value of VIF is big, there is high Collinearity between independent variables.
This is a result of regression analysis.
Y = 4.649+0.175*(factor1)+0.263*(factor2)+0.279*(factor3)-0.008*(factor4)+0.157*(factor5)
Dependent Variable
Independent Variables
Standardized Coefficients
t(p)
F(p-value)
VIF
Satisfaction
Convenience Accessibility
0.131
1.772(.078)
Data minig tools
- Use a variety of techniques to find patterns and
relationship in large information and infer rules from them.
Detect customer's buying behavior and predict future behavior
by identifying affinities among
customer's choices of products
and services.
SENECA(Analyzed Method)
Product consistency tool
PVR(Analyzed Method)
Process Variation tool
Time-seri
of the job title which co-workers could see each other in the viewpoint of other people from management to general low level of staffs. Working atmosphere which is possible to respect and understand each other
Stimulating curiosity: preparing new two or three products in each stand everyday.
Operating the demonstration corner ⇒ attracting customer’s attention
Subject of the Research
Conduct research on international students’ satisfaction with international exchange program of Kyonggi University
Object of the Research
111 International students who are studying at Kyonggi and Ajou University institute for international education
Beginning of the Research
We would like to study about the quality of Kyounggi University institute for
1. Introduction.
1.1 Research Background
- Effect of Economic recession on consumer
These days, college students are suffering from economic difficulty due to the recent recession. Their biggest interest is in 'money'. This phenomenon has been caused by the global recession which led also to the domestic depression which is still ongoing. We could see this more clearly in a famous part